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Annu Singh

Talent Acquisition at MakeMyTrip

Last Login: 11 July 2024

Job Views:  
383
Applications:  96
Recruiter Actions:  0

Job Code

1331553

MakeMyTrip - Associate - Ad Operations

4 - 7 Years.Gurgaon/Gurugram
Posted 8 months ago
Posted 8 months ago

About the Opportunity:

Role:- Ad. Operations Associate

Reporting To:- Senior Manager - Online Marketing

Location:- Gurgaon

About the Role:

We are seeking a highly motivated and detail-oriented Ad Operations Associate who will be responsible for maximizing advertising revenue by effectively managing and optimizing digital ad campaigns (both direct and programmatic). The ideal candidate should possess a deep understanding of monetization in the publishing industry, including programmatic, display/video, and app monetization.

What will you be doing:

Direct Ads Operations:

- Coordinate and manage direct ad campaigns from start to finish, including campaign setup, ad trafficking, performance tracking and reporting

- Collaborate with internal teams, such as sales and creative, to gather campaign requirements and ensure smooth execution

- Traffic and schedule direct ads across various platforms and formats, ensuring accurate implementation and targeting

- Perform regular QA checks to ensure proper ad display, functionality, and tracking for direct ad campaigns

Programmatic Revenue Optimization:

- Implement and manage programmatic advertising

- Optimize ad stack configurations to maximize yield and revenue from programmatic ad sources

- Analyze and monitor programmatic metrics and performance, such as fill rates, -CPMs, and eCPMs, and make data-driven decisions to increase revenue.

- Stay updated with industry trends and best practices in programmatic advertising to drive revenue growth

What are you required to bring to the team:

- Keen problem-solving and troubleshooting abilities.

- Ability to be detail-oriented and highly organized.

- Ability to multitask and prioritize work.

- Professional communication, both written and verbal.

- Cross-functional collaboration with various departments and stakeholders to find solutions, increase productivity, efficiency, and work towards team success.

Qualification & Experience:

- Degree in Business Administration, Marketing, or a related field (MBA preferred) with 4 to 7 years of relevant experience.

- Experience in managing campaigns for a wide range of advertisers

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Posted By

user_img

Annu Singh

Talent Acquisition at MakeMyTrip

Last Login: 11 July 2024

Job Views:  
383
Applications:  96
Recruiter Actions:  0

Job Code

1331553

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