Posted By
Posted in
Sales & Marketing
Job Code
133438
Assistant Manager/Deputy Manager – Display affiliates
FUNCTIONAL COMPETENCIES
- Internet/ecommerce savvy-(Knowledge on all aspects of website -(text, graphics, images ,designs, keywords and meta tags , other common terminologies, technical aspects such as database-driven functionality, html, ftp, pixels, general web functionality, Internet industry trends for all consumer marketing mediums e-commerce, email, banners, landing pages, pop-ups and pop-under etc))
- Understanding of online media buying
- Understanding of online search/display
- Technical awareness
- Understanding of digital advertising
Good knowledge of Mobile domain
AREAS OF RESPONSIBILITY (AOR)
- Assist in creating and executing the online marketing strategy (excluding paid and organic search) for Display, Affiliate networks, Ad networks
- Establish Strong buying, agency and publisher relationships. Negotiating with publishers for rate, exploring new buying agencies.
- Leverage data and analytics to deliver strong marketing efficiencies.
- Improve creative’s at conceptual and implementation level.
- Managing and optimizing internal inventory.
- Manage campaign on various affiliate networks for the collaborating LOB’s by taking into consideration the demand forecast of products. Ensuring that the quality of traffic is maintained from publishers.
- Monitoring and Tracking campaigns to ensure business deliveries. Ensure error free running of the advertisements on affiliate networks.
- Roll out monthly media plan for Display and Manage media buying for campaigns.
- Test new platforms, features and optimization methods.
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Posted By
Posted in
Sales & Marketing
Job Code
133438