Adobe Analytics : MakeMyTrip (MMT) is India's number one online travel company. Since the year of its inception in 2000, MMT has been scaling new heights every day. The ride so far has been like Indian roads - smooth in patches and bumpy in some! Through it all, we have continued moving forward with an eye on the future. Our focus has always been on delivering value to our customers and employees alike and we truly believe that - Happy Employees Make Happy Customers. It's this belief that makes us continually improve on our - people practices- . Employee feedback sessions are a key feature at MMT. The candid feedback of our employees is instrumental in sharpening our policies and practices and making them even better Role Requirement: - Responsible for understanding, managing and continuously improving capabilities and performance of web analytics - Managing data warehouse data and serve as the primary point-of-contact on all web traffic analysis and related activities 1. Implementation : - Implementing codes/ tags for tracking of web, m-site and mobile app traffic - Audit of all platforms implementation from time to time - Front-end all tech changes in terms of improvement in tracking to make it more efficient for reporting as well as site loading time - Work closely with the Product and Technology teams to continuously improve tracking and reporting capabilities. Support the analytic needs of a business unit by analyzing web traffic using clickstream tools such as Google Analytics, Omniture etc. Use standard BI tools, such as Brio, Tableau, Qlikview, etc to produce reports relating to outcomes 2. Reporting & adhoc analytics : - Responsible for design, production and validation of web traffic reports. This includes both back-end implementation changes and front-end report design - Summarize key insights for select reports which are delivered to stakeholders instead of just data dumps - Standardize metrics, reports, tracking across multiple departments/ reports - Work on periodic (weekly/monthly/daily) and adhoc report requests - Prioritize requests for team member. Breakdown each request for team member to work on and be responsible for end to end quality of the reports/ adhoc requests - Lead dashboard development & automation initiatives 3. Advanced analytics : - Identify key trends from web traffic data to recommend improvements to key business metrics/ site experience - Recommend methods to improve site usability and effectiveness - Think ahead and recommend key changes needed to our approach for metrics tracking and reporting 4. Training : - Train key stakeholders on data availability as well as reporting methodologies and tools - Organize periodic trainings in collaboration with the vendors 5. Vendor management : - Manage vendor relationship(s), auditing of services and contract negotiation - Ensure latest offerings / upgrades are smoothly implemented within the organization - High on customer satisfaction (see key relationships below) - Keen interest in implementation of latest developments within web analytics - Accurate and timely reporting - Proper documentation of the relevant data for the stakeholders SUCCESS INDICATORS : - High on customer satisfaction (see key relationships below) - Keen interest in implementation of latest developments within web analytics - Accurate and timely reporting - Proper documentation of the relevant data for the stakeholders KEY RELATIONSHIPS : Internal (i.e. colleagues, other business units) External (i.e. suppliers, customers, service providers) - Marketing Team - Product Team (includes business unit stakeholders) - Technology Team and UI/UX team - Content - Web analytics vendors External (i.e. suppliers, customers, service providers) - Web analytics vendors Educational Qualification : - BE from a premier engineering college - 3 Yrs - 6 Yrs years experience with minimum 1-3 years of web metrics analysis and reporting experience, including specific experience implementing and using web analytics tools, Intelligence OLAP tools, etc. - Atleast 2-3 years of working with standard clickstream analysis tools: Google Analytics, Omniture, ClickTracks, WebTrends, CoreMetrics, Mobile app tracking tools such as MAT etc. - Expertise in Omniture tracking, implementation and reporting - Expertise in debugging tools such as Charles, Omnibug etc. - Experience in team and vendor management Functional Competencies: - Knowledge of marketing for search - Advanced skills in Excel and VBA - Internet savvy/ecommerce-(Knowledge on all aspects of website -(text, graphics, images, designs, other common terminologies, technical aspects such as database-driven functionalities, general web functionality, Internet industry trends for all consumer marketing mediums e-commerce)) - Web analytics tool - Omniture Behavioral Competencies: - Ability to work well with multiple stakeholders and drive organization decisions - Ability to multi-task - Strong team management skills - Ability to look at the big picture and think ahead and identify solutions - Strong quality orientation

Gurgaon/Gurugram

MakeMyTrip - Adobe Analytics Role 

MakeMyTrip - Adobe Analytics Role  ,Job Description for MakeMyTrip - Adobe Analytics Role  in MakeMyTrip in  Gurgaon/Gurugram for (3-6) years of experience. Apply Now!

Job Description for MakeMyTrip - Adobe Analytics Role  in MakeMyTrip in  Gurgaon/Gurugram for (3-6) years of experience. Apply Now!