Makaan.com - Online Marketing Manager

Title - Deputy Manager – Paid Search and Analytics

Role

- You will engage in 2 parallel activities – 1) To manage and bring in efficiencies in the PPC campaigns being run for the Brand – Makaan.com, and 2) Setup and monitor traffic composition / activities on the website(s) using Google Analytics. You will also have to coordinate with the product and technology teams to ensure improving the landing pages for various campaigns and meet various metrics that are critical to the business.

- While growth in Paid traffic followed by efficiencies in cost will be the major responsibility, it is also desired that you are able to set up and track various paid campaigns for the brand (including both Display and PPC) and provide business insights on the traffic to the website from time to time. Expertise and knowledge in handling paid advertising campaigns in other networks including Facebook, Yahoo network, Bing Network will be an added advantage.

Responsibilities

1. Execution, management, monitoring and Analysis of PPC campaigns for the Brand

2. Work with Online Marketing Manager to strategize and evolve new paid platforms mix for the campaigns across various channels.

3. Work with Product and Tech teams to brainstorm and design layouts and UI elements towards generating improved efficiencies in various site metrics.

4. MIS reports creation for tracking and analysis of traffic metrics for all channels using Google Analytics

Requirements

1. Proficient in Google AdWords platform for Ad campaign creation and execution

2. Campaign management and tracking across various models including CPC, CPL and CPS, as the case be.

3. Proficiency in tracking site traffic across various marketing channels using Google Analytics

4. Minimum 3-4 years of experience in conceptualizing, launching and executing highly optimized Landing Pages

5. Should have handled PPC traffic of 50K or more per month in the past assignments

Good to have -

1. Ideally the candidate should be Google AdWords + Google Analytics certified professional

2. Good communication skills.

3. Delhi/Gurgaon based.

About Makaan

Makaan.com, part of Anupam Mittal promoted People Group, is the fastest growing property website in India. It was founded with the mission to connect relevant buyers and sellers of real estate, massively increasing the propensity of transactions. The website is committed to help its users make wise and profitable decisions relating to buying, selling, renting and leasing of properties in India and key global geographies. Renowned businesses such as Shaadi.com & Mauj Mobile are also a part of the People Group.