Mahindra & Mahindra - Senior Manager - Internal Communications

Internal communications & Planning :

- Understand the Group philosophy, business objectives and associated brand messages

- Create a robust annual content calendar for internal audiences using available and new channels such e-newsletters, newsroom, website, vlogs, podcasts etc.

- Create Group level guidelines for internal communications and ensure quality, consistency and impact of messaging

- Track best practices in the content space and implement to increase effectiveness"

COMMUNICATION TOOLS MANAGEMENT :

- Create & implement new tools and channels to improve distribution and effectiveness of messaging and narrative

- Maximize reach of all the existing tools including newsletters, newsroom, website, emailers, social media, etc.

- Keep abreast of emerging communication tools and technologies; Educate stakeholders on effectiveness / relevance of tools / technologies and build buy-in for investment / adoption

- Manage external agencies for content creation, back-end management of distribution channels, developing and improving UI, etc."

CONTENT CREATION & MANAGEMENT :

- Understand content strategy across the group

- Build synergy between the internal communication platforms so as to repurpose / amplify suitable content in order to build advocacy

- Develop regular communication strategies and interventions, like ""experiential programs"", and measure their efficacy for achievement against plan

- Research, write and edit content as per target audiences and identified themes; Work with agencies for creation of content regarding specific communication programs / campaigns

- Drive the creation of a Knowledge management & Digital archives system that maintains a central and searchable repository of content "

CAMPAIGN MANAGEMENT - Internal Communication :

"- Provide strategic counsel around content creation for all group level campaigns; Create engagement through the campaigns with internal and external stakeholders

- Strive to generate high quality stories around ""Mahindra Rise"" through all stakeholders that can be leveraged and amplified across the Group

- Create listening posts; Activate and manage Internal Communications Council

- Oversee pre-during-post campaign listening and analytics; Share insights and iterate on content strategy based on user behavior to drive behaviors that address real business needs

- Devise suitable metrics to measure the response to and recall for the campaign "

KNOWLEDGE AND SKILLS :

- Education Qualifications Post Graduate in English / Journalism

- Experience 6- 10 years of relevant work experience in internal communications

Functional skills required to execute the role

- Stakeholder management

- Internal Communications

- Measurement & Impact

- Content creation

Behavioral Competencies required :

- Leadership through sustainability

- Customer focus

- Result orientation with execution excellence"

KEY INTERACTIONS :

- Internal Group Communications Leader

- Group Corporate Function

- Corporate Brand team

- Internal Communications Team

- External Content agencies

- Campaign management companies