Mahindra & Mahindra - Manager - Group Corporate Brand

Building Brand Mahindra

1. Design, Plan and Execute the next brand intervention on Rise

2. Help build the brand strategy; to be communicated through social media campaigns and our website

3. Liaise with other group companies and manage stakeholders

4. Work closely with the Communications team to interpret our brand strategy into content pieces

Campaign for Skilling Women

1. Work closely with our CSR team. Immerse ourselves into the lives of our beneficiaries. Understand the barriers to supporting Skilling programmes for women

2. Develop and execute a campaign to launch Mahindra's largest initiative in Skilling for Women

Experience & Education

- 5-8 years of work experience in marketing, brand building or at a creative agency

Education: MBA

Skills:

- Strong leadership and influencing skills,

- Strong communication skills,

- Good quantitative/analytical skills with an appreciation for creativity,

- Excellent budget management abilities,

Strong ability to influence stakeholders in-order to drive results, ability to plan and execute the marketing calendar with an eye on cost, time and quality, ability to effectively measure and report the impact of all marketing campaigns and assess the same against clearly laid out KPIs

Attitudes: A passionate individual with a positive attitude