Mahindra Logistics - Sr Manager - Marketing & Communications

Job Description:

Responsible for:

- Develop a strategy that will build a strong brand that is fit for purpose and will Support our business objectives.

- Develop and implement a brand research, tracking program that will Monitor the brand and build an understanding of brand perception.

- Make informed decisions on brand development, support new brand activities, Ensure the brand values and cultures are reflected accurately.

- Liaising with legal and compliance personnel, to ensure the brand collateral is Registered for trademark and intellectual property rights where necessary and that this value is understood

- Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy

- Ensure marketing communications plan for the brand includes internal and external customers through strong stakeholder planning

- Monitor customer and supporter reactions to brand through focus groups and market research ensuring this feeds into the brand communication planning

- Implement the brand guidelines - making sure they are followed and adapted appropriately

CTC: Upto 10 Lac.