Mahindra Life Spaces - Manager - Digital Marketing

- Create and manage the P&L for the digital business

- Devise & execute the digital strategy to build the brand and generate business for individual projects

- Develop and execute a social media strategy to boost the brand awareness and engagement rates for the brand

- Work closely with the brand team to identify target audience on-line and create marketing content (across all mediums) for each launch

- Liaise and collaborate with internal stakeholders and digital agencies to plan & execute media plans

- Achieve business targets at targeted CPL, by managing the organic/ in-organic lead-generation mix

- Plan & execute all Web, SEO/SEM, marketing database, social media, email & sms and display advertising campaigns to ensure lead generation for the brand/ projects activated

- Create and execute integrated marketing campaigns across all digital platforms in sync with the offline media

- Tracking, analysing and optimizing the performance of the digital marketing initiatives by using various marketing analytics tools in order to maximize effectiveness and return on investment (ROI).

- Work continuously on converting visitors into leads as per buyer journey and sales funnel

- Evaluate emerging technologies. Provide thought leadership & perspective for adoption