29/01 Saurabh Dhotre
Manager HR at Mahindra Life Spaces

Views:3154 Applications:427 Rec. Actions:Recruiter Actions:19

Mahindra Life Spaces - Brand Manager - Happinest Business (6-10 yrs)

Mumbai Job Code: 658763

- Be an integral part of the core business team working with Head of Marketing to manage P&L, Innovation & Brand Communication for the projects assigned

- Develop strategies for the brand/ projects, in-alignment with overall marketing plans

- Devise product and pricing strategies to deliver the targeted top-line and bottom-line over the complete project lifecycle

- Coordinate with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand/ projects, in-line with the defined identity

- Drive the consumer research and market intelligence agenda for individual project to deploy a differentiated and relevant brand proposition every time over the project lifecycle

- Plan, execute & monitor all ATL & BTL activities so as to deliver the required awareness

- Coordinate with cross-functional teams and agencies for product conceptualization, positioning, new product development and readiness for every activation

- Create and execute annual plans, budgets on brand/ projects. Keep track of all brand-related expenditures vis-a-vis budgets

- Lead the brand agenda internally and ensuring that all teams are adequately trained in both functional and behavioral aspects on a regular basis to ensure right representation of the brand at all touch-points

- Initiate and execute relevant brand tie-ups and make financial products available on-time to facilitate consumer convenience

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.