Mahindra Holidays - Manager/Senior Manager - Branding

Driving Brand Strategy, mining consumer insights, creating and managing promotional collateral to establish and maintain product branding and being the evangelist for experiential marketing.

1. Driving the manifestation of the Brand Strategy, Campaigns, creation / execution of marketing communications

2. Media Planning & Buying

3. Strengthening the main Club Mahindra brand and different sub-brands under the portfolio

4. Creating and executing all marketing offer related communications

5. Responsible for creating brand guidelines, including the setting of style guides, brand vision

6. Supporting the business team with relevant communication plans to help drive sales and revenue

7. Assisting with product development, pricing and new product launches as well as developing new business opportunities

8. Responsible for developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers- expectations and to build the credibility of the Club Mahindra Brand

9. Creating Annual marketing plan. Analyzing the success of marketing campaigns, drive the brand track

10. Driving consumer insights through research for prospects and members

11. Driving all external brand communications for the organization