Mahindra Holidays - General Manager - Marketing Communications

- Driving Brand Strategy, mining consumer insights, leading all marketing communications efforts and being the evangelist for experiential marketing

- Driving the manifestation of the Brand Strategy, Campaigns, Video and Visuals and creation / execution of marketing communications

- Planning and buying Media for the Club Mahindra Brand

- Creating and executing all offer related communications

- Reshaping demand - driving occupancy, mainly at the lower occupancy resorts

- Supporting the FIT team with relevant communication plans to help drive sales and revenue

- End to end conceptualization and implementation of In-Resort activities

- Supporting the HFRP team with ideas, communication and event management for driving referral sales

- Conceptualizing, driving and executing member engagement activities outside the resorts

- Driving consumer insights through research for prospects and members

- Leading all internal and external communications for the organization