Mahindra Holidays - Campaign Manager - Digital Marketing - Online Campaigns

Job Title : Manager - Digital Marketing

Location : Worli, Mumbai

Function : Marketing

Reportees : NIL

Reports to : Corporate Manager

Grade : 7

Job Purpose : Management of Online Campaigns for Digital & Campaign Analysis

Key Job Responsibilities :

Campaign Management :

- Handling Online search campaigns in coordination with the agency

- Suggesting new campaign ideas

- Collaborate with and manage agency partners to optimize campaigns and serve as day-to-day contact for and foster relationships with major search vendors (Google, Bing, etc.)

- Fine-tuning of current Campaigns w.r.t. deliverables and competition

- Coordinating with agency and internal Creative Manager for banners ads, landing pages and website communication for the various campaigns

- Co-ordination with agency for Search Campaigns text and image ads, landing pages and leads generation

- Collaborate with agency partners to develop the long-term SEM strategy with the goal of driving sales growth through the paid search channel

- Collaborate with media agencies to actively test and analyze keywords, advertising copy, landing pages and positioning to increase ROI and drive sales volume

- Stay abreast of new paid search engine marketing developments and opportunities in the SEM domain and incorporate into ongoing campaign management.

- Analysis of campaign data and making daily, weekly and monthly reports

- Monitoring campaign deliverables and ratios for optimal results

Sales Support :

- Generate leads from online campaigns to enable sales

- Take onus for conversions of advertising generated leads conversion into Sales

- Monitoring and controlling advertising costs for the Campaigns

Skills Required :

- Proven working experience in digital marketing

- Strong analytical skills and data-driven thinking

- Experience with A/B and multivariate experiments

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns

- Seeking out new opportunities for online marketing campaigns

- Strong team-player

Candidate Profile (Qualification & experience required) :

Qualification :

- Graduate & MBA from recognized college

Experience Required :

- At least 7-8 years experience in Digital Marketing

- Experience managing PPC, SEO and Affiliate network.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Experience in Email marketing, and social media.

- Previous experience in a similar digital marketing role