We have an opportunity with Mahindra Finance for the role of - Manager - Digital Marketing- based out of Head Office in Mumbai.   Job Purpose:  To manage & execute digital marketing programs to enhance brand experience on digital platforms. Ensure brand's digital touch points in synergy with the brand guidelines  Duties & Responsibilities :  - Formulate & implement effective digital marketing strategies for the brand.  - This will include managing brand's websites/ apps, social channels, execution of SEO & SEM activities.   - Media planning for brand/ product campaigns on digital platforms thru search, affiliates, programmatic & content rich platforms.  - Create and manage social media programs towards increasing brand equity and capturing customer voice.  - Research & study evolution of digital media - Mobile & Net.  - Aid in executing the brand communication plan  - Work with the digital agencies to develop and implement media plans based on the communication objectives.  - Develop & display of product collaterals on digital assets to support the product team.  - Support website development & maintenance activities.  - Interact with internal customers & agencies to keep the website up to date.  - Improve website traffic through link building & coordinating of SEO activities.  - Maintenance of the company website & apps, improve its traffic and develop transactional capabilities on the website.  - Day-to-day coordination of digital & CRM campaigns  - Collection and analysis of performance data.  - Coordination with internal customers to collate needs and translate them into new program ideas.  - Develop a monthly marketing bulletin - covering dept. highlights, industry trends & competition activities.  - To help define the Business Intelligence (BI) roadmap and support in its implementation across the company  - To enable the users and decision makers to take informed decisions.  - Customer Segmentation & Profiling that helps identify new revenue streams.  - Aid in improving database quality.  - Coordination with internal teams.  - Managing & execute digital marketing campaigns via SEM, Display, SEO, Social & To Liaison with channel partners, vendors & agencies.

Mumbai

Mahindra Finance - Manager - Digital Marketing 

Mahindra Finance - Manager - Digital Marketing  ,Job Description for Mahindra Finance - Manager - Digital Marketing  in Mahindra Finance in  Mumbai for (4-7) years of experience. Apply Now!

Job Description for Mahindra Finance - Manager - Digital Marketing  in Mahindra Finance in  Mumbai for (4-7) years of experience. Apply Now!