Mahindra Comviva - Product Head - Direct to Consumer

Mandatory:

Experience Range of 5-10 years with exposure to Mobile Apps based service delivery. Experience of direct to consumer business is essential.

Job Location: Gurgaon, Bangalore

Job Description:

The role will be that of a Product Head - Direct to Consumer Services and would involve end to end participation in creating a start-up direct to consumer business line, with a potential to create a USD 50Mn business line over the next 5 years. Role could expand beyond domestic market based on success in India.

Focus will be on people with strategic thinking, entrepreneurial spirit, innovation-focus, drive & energy. Person will work closely to help manage the overall P/L of this business as one of the leaders for this business. Primary role be to :

- Help the organization create cutting edge direct to consumer services, and then,

- Spear-head the aggressive roll out of the GTM strategy across India.

- Merchant/Partner and Customer Acquisitions and Sustainable Revenue Generation

- Manage the on-going relationship with merchants/partners and banks

Role will entail the following aspects w.r.t the direct to consumer offering:

- Responsible for product features, design, specifications and evolution

- Help identify customer pain points and needs to effective evolve the solution road map and offerings

- GTM strategy and planning for consumer facing app

- Marketing and Promotion strategy

- Define and tracking business KPIs like download, usage, etc.

- Point of interface with development teams for feature development

- Market Analysis, Market Research, Roll-out

- P/L ownership to the business line

- Prospective Merchants/Billers and Partners. Identifying & Closing local, state, national brands. Acquire, Develop and manage merchants.

- Conduct effective negotiations with Merchants for competitive and sustainable pricing/terms for the business.

- Creation and Nurturing of the external and internal eco-system

- Partnerships, Alliances and M&A

- Market Positioning, Branding and Collateral Creation

- Acquisition Team Management /Third Party Governance involved in direct Sales (if any)

- Contract Management and Governance

- Engagement with CXO Levels

Background needed :

MBAs from IIMs or equivalent category of premier institutes. Engineering degree would be preferred.

Strong hands-on approach, but backed by insightful and strategic thought process is an essential qualification.