Maharashtra Rail Infrastructure Development Corporation - Public Relationship Officer

Public relations officers use a wide range of media to build and sustain a good image for a company, organisation or brand through planned publicity campaigns and PR activity.

Tasks include :

- Planning publicity strategies and campaigns

- Writing and producing presentations and press releases

- Dealing with enquiries from the public, the press, and related organisations

- Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits

- Speaking publicly at interviews, press conferences and presentations

- Providing clients with information about new promotional opportunities and current PR campaigns progress

- Analyzing media coverage

- Commissioning or undertaking relevant market research

- Depending on the employer, PR officers may also be required to carry out other, more general, marketing responsibilities. This can involve working on websites and social media and writing and/or producing presentations, reports, articles, leaflets, journals and brochures for both external and internal distribution.

- A degree in any subject is acceptable, although English, management, business or media studies, marketing or behavioural sciences may be preferred by some employers. A PR postgraduate qualification can also be helpful.

Soft Skills :

- Experience handling a press conference.

- Excellent written and verbal communication skills (English and Marathi) both must.

- Ability to pitch to the media.

- Knowledge of consumer marketing.

- An ability to work on big strategy plans as well as day-to-day tasks.

- Ability to think both creatively and strategically.