Magicpin - Content Head

Roles & Responsibilities:

- Content Strategy and Planning - Lead efforts on creating compelling content for magicpin across all platforms specifically focusing on App Content, Social Media Content, Blogs etc. Deliver a highly effective content-led-commerce experience on the platform for consumers and merchants

- Partner with Product and Design teams to create a unified brand voice and perception and create highly-credible content to drive brand affinity, engagement, conversion, thought leadership, and action.

- Build and Translate content strategy according to business metrics on the acquisition, traffic, engagement, retention, conversion etc

- Lead and Drive Community management Initiatives - Ideate, conceptualize and drive magicpin community efforts

- Strategizing creative and content communication on all channels/platforms including but not limited to website, social media, and Youtube

- Guide the social media and Youtube teams in creating & executing a content calendar that supports the overall brand goal.

- Work closely with internal stakeholders like performance marketing, digital product and tech to ensure that there is consistency in the brand language (visual and written)

- Lead a team of social media, youtube, SEO associates to create a strong (brand) share of voice in the market Drive SEO initiatives for the company

- Lead marketing initiatives around the brand's blog and Youtube channels to create a strong brand voice and community.

- Analyze content marketing metrics and refine content strategy to achieve business objectives

About Us:

magicpin drives discovery and commerce for offline retailers. We enable local merchants to promote themselves and thus increase footfall to their stores. In less than 5 years, we have become the leader in the USD 1 Trillion retail market with 1 million+ merchants. Our clients include Pepsi, ITC, McDonald- s, Taco Bell, Burger King, The Beer Cafe amongst others.

magicpin was started by ex-IIT and ex-IIM graduates with extensive experience in top-tier consulting firms, start-ups and marquee VC firms (http://magicpin.in/about-us/). We are backed by Lightspeed Venture Partners, Water Bridge Ventures, and Google.

We have a strong innate desire to solve hard and challenging problems and work with people who are street smart and fun. We strive hard to find people who share this DNA with us, hence every addition to our team is highly selective.