Magicbricks.com - Business Analyst

Business Analyst

Business Analytics :

- Traffic, conversions analytics on GA using R and Excel

- Sales analytics and providing meaningful insights on pricing, average ticket size, new product and city-wise opportunities

Planning and project management of key projects (product, sales, marketing and support functions) :

- Identifying projects which are needle movers for the business across all functions and providing meaningful inputs for its target setting and desired outcomes

- Conducting weekly review meetings to understand the inter-department bottlenecks which are preventing the projects from achieving the desired outcomes

- Wearing the hat of program manager to overcome all business problems and provide meaningful solutions to drive the projects towards their intended outcomes

- Preparing CEO level summaries for all high level projects and raising red flags for non-performing projects in a timely manner

Developing Strong Market and Competitive Intelligence :

- Analysis of competitive activity across important parameters like revenue, traffic, leads and other major corporate announcements

- Quarterly analysis of balance sheets, Profit and loss statements for listed entities within the industry and providing a summary of meaningful insights to the top management

- Keeping a sharp eye on all major news, new business practices and models developing both domestically/globally and providing recommendations to the top management

Identifying fault-lines within the systems and processes :

- Independent audit and assessment of products and services offered by the company

- Scanning of customer complaints to find any patterns and trends which are genuinely causing low satisfaction and hence an opportunity to improve

- Social listening to understand how users are perceiving our brand and recommending solutions to improve the same

Business Review and Corporate Communications :

- Monthly and quarterly business review decks for top management which are crisp and insightful

- Driving AOPs along-with the function heads and re-visiting the plans, executions strategies to make sure that things are on track

- Composing communication for external stakeholders as and when required

Technical Competencies Required :

- Expert in Excel and PowerPoint

- Basic knowledge of R, SQL

- Basic knowledge of Google Analytics, Google Adwords and CRM software