Role Title: Brand Manager&nbsp; Function/Sub Function: Marketing Reports to : Functionally Head of Marketing&nbsp; Grade/Level: Chief Manager 2 Education Qualification: MBA in Marketing from Tier 1 institute Experience: 9-10 years in a brand management function Location Noida I. Purpose of the role: Lead the thinking on overall strategy, go to market approach, consumer initiatives, and brand planning and budget management. Lead the brand building initiative by understanding the consumer needs and category at all communication channels and deliver communication excellence for the brand along with agency partners. Impact business metric like Traffic, a Brand metric like TOMA, Preference etc. and deliver ROI on marketing investment II. Key Responsibilities S.No. Key Responsibility 1. Ideate and execute the complete annual brand plan &amp; communication strategy with supporting budgets, innovative ideas, brand messaging for multiple media. 2. Hands-on experience in media buying in TV, OOH, Radio and understanding of the media tools. 3. Undertake key consumer research with agencies 4. Providing integrated marketing ideas and campaign that maximizes brand awareness and engagement 5. Responsible for creating marketing campaigns in line with the overall Brand vision 6. Plan &amp; execute the annual and quarterly marketing calendar 7. Budget management - Own &amp; monitor closely all marketing expenses 8. Develop marketing plans for new product launches. Be the SPOC for all marketing collaterals across all touch points (own, earned &amp; paid) 9. Plan &amp; execute a few big Brand level campaigns to create brand preference for the consumer 10. Partner with agencies to deliver on time &amp; in full all marketing communication 11. Campaign Monitoring &amp; Review - Analyze, review &amp; report on campaign effectiveness IV. Competencies Required Behavioral Competencies : - Effective communication skill - Decision Making - Strategic Orientation - Achievement Orientation - Negotiation skills - Problem Solving - Planning and organizing - Managing Relationships - People Management - Performance Driven - Ability to perform under pressure - Eye for detail Technical Competencies : - Sound brand management understanding - Ability to write crisp briefs - Ability to maintain brand consistency across all communication material - Create marketing plans to meet the desired objectives - Expertise in campaign development process across mediums

Noida

 Magicbricks.com - Brand Manager - IIM/MDI/ISB/FMS 

 Magicbricks.com - Brand Manager - IIM/MDI/ISB/FMS  ,Job Description for  Magicbricks.com - Brand Manager - IIM/MDI/ISB/FMS  in Magicbricks in  Noida for (9-10) years of experience. Apply Now!

Job Description for  Magicbricks.com - Brand Manager - IIM/MDI/ISB/FMS  in Magicbricks in  Noida for (9-10) years of experience. Apply Now!