MagicBricks - Manager - Digital Performance Marketing

About Magicbricks:

Magicbricks, a division of Times Internet Limited and a wholly owned subsidiary of Bennett, Coleman & Co. Ltd (The Times Group), is India's largest and most trusted property marketplace for all property-related needs. It is India's No 1 Property Site website, enabling buyers, sellers and renters with the help of technology, to locate properties of interest across India, and source information about all property related matters. Magicbricks is and has been adjudged as the most preferred site in India, by independent surveys. We are 850+ employees, 11 business verticals with offices across 35 cities and Headquartered in Noida.

KRA:

Media Strategy & Budget Planning :

- Digital Media strategy and budget planning for Brand Awareness, traffic and lead generation campaigns across all digital platforms

- Media strategy and budget planning for retargeting campaigns across Google and facebook network

- Ability to understand and create audience segmentations of website audiences and use it to enhance performance of retargeting campaigns

Content Creation:

- Well versed with best practices of marketing communications with respect to different platforms like social, search, display, video platforms

- Ability to guide the team as well as self-create the ad copies for different platforms

Optimization : 

- Hands on working knowledge of Facebook ads manager, Google Adwords, Twitter, LinkedIn, Youtube platforms

- Well versed with optimization tactics on the above platforms with respect to awareness building, traffic generation, lead generation, video views, reach, online transactions

- Well versed with A/B testing techniques

- Daily optimization with respect to on lead generation channels to maximize ROI

Cross Functional Coordination : 

- Good at managing interpersonal relationships

- Ability to smoothly work with cross functional teams in order to achieve common business goals

- Ability to coordinate with agencies for smooth & timely executions

Data Analysis & Reporting : 

- Excellent working knowledge of excel w.r.t presenting and analyzing data as multiple permutation and combinations

- Well versed with reporting structure and breakdowns available in facebook, adwords and other digital self serve platforms

- Well versed with google analytics

- Able to present and study trends as well as identify useful insights therein

- Knowledge of online analytics tools like Comscore, similar web, will be a plus

Market Intelligence :

- Keeping a track of industry and competitor activities using online tools & strategize the necessary action, wherever required

Social Strategy:

- Brainstorming new social media strategies and plans in alignment with brand's core objectives

Location: Noida