Magic Bus - Senior Marketing Manager

We at Magic Bus are looking for a senior marketing manager who is responsible for both fundraising through galas and building brand awareness through strategic brand partnerships. As the Brand and partnership lead, you will play a pivotal role in developing and executing marketing strategies that enhance our brand presence through campaigns and strategic partnerships as well as drive gala/events fundraising.

Strategic Event Planning: Gala / Partner Events

Event Planning :

- Develop and implement a comprehensive event strategy aligned with organizational goals.

- Provide strategic input on event concepts, themes, and formats.

Client Relationship Management :

- Cultivate and maintain relationships with key clients and stakeholders like Gala committee as well as top donors.

- Act as a primary point of contact for high-profile clients, ensuring their expectations are exceeded.

Project Oversight :

- Led the planning and execution of multiple events simultaneously.

- Ensure all events are executed - awlessly to drive fundraising and brand visibility.

Brand Partnership:

Prospect Identification:

- Research and evaluate potential partners, considering their brand alignment, audience demographics, reach, and reputation.

- Identify emerging trends in the social sector and sector dynamics to target partners that o- er strategic advantages.

Collaboration Planning:

- Develop detailed partnership plans, outlining objectives, milestones, and responsibilities for both parties.

- Create and execute marketing, event, and content strategies that leverage the unique strengths and resources of each partner.

Brand Association :

- Enhance brand exposure by leveraging partner networks and audiences, creating co- branded marketing materials, and implementing joint marketing e- orts.

- Develop and execute strategies that align both brands, conveying a consistent and compelling message to their combined audiences.

Negotiation:

- Lead partnership negotiations with a focus on equitable and mutually beneficial terms. Strike the best barter deals for an NGO set-up.

- Collaborate with legal and finance teams to develop and review partnership agreements, ensuring that all obligations and rights are clearly defined.

Relationship Building:

- Establish and maintain strong relationships with key contacts within potential partner organisations.

- Cultivate trust and rapport through regular communication, meetings, and networking events.

Qualifications:

- Bachelor's degree in marketing, business, or a related field (Master's degree is a plus).

- Proven experience in leadership roles within brand building, events and client servicing. Past experience in an NGO would be a plus.

- Strong analytical and problem-solving skills, with the ability to use data to drive marketing decisions.

- Excellent communication, presentation, and interpersonal skills.

- Creative thinking and the ability to develop innovative marketing campaigns.

- Project management skills and the ability to work e- ectively in a team.

- Strong understanding of market trends and consumer behaviour

- Adaptability and the ability to thrive in a fast-paced and changing environment.

Location: Mumbai - Airoli / In-office role