MAFCarrefour - Web/App Analyst

Qualification, Experience & Skills-

- 3+ years working experience as App Analyst, App Marketing or App Tracking specialist.

- Expert in using Adjust, Firebase & GTM.

- Good understanding on working principles of Google Analytics, Google Marketing platform, mobile remarketing partners, SQL and dashboarding tools like Tableau.

- Know exactly how data is gathered, processed by the different tools and are strong in deriving actionable insights.

- Know how to implement Mobile SDK and debug data collection in both iOS and Android using Charles/Proxy tools.

- Know how to find improvement points and troubleshoot tracking implementations on App applications

- Knowledge of BigQuery or CDP/DMP implementation is a nice to have

- Knowledge of Universal / App Linking and App Deep Linking using Adjust, Firebase and Braze CRM.

- A basic level of knowledge regarding specialisms (SEA, SEO, Display, App, Affiliate, etc) and related tools and technologies.