Campaign Deliverables: - Execute CRM campaigns in close collaboration with CRM Manager and contacts from our local markets - Launching CRM campaigns for e-mails, push notifications, in-app notifications and sms - Monitor and maximize customer lifetime value strategies ensuring maximum profitability by optimizing KPIs based on daily reporting. - Ensure best practices for delivery (copy, coding, frequency, segments). - Liaise with Holding team to maintain consistency across OpCos - Liaise closely with content and creative team for design and copy of email templates, push etc. - Defining Customer Segments and Triggers - Identify different customers' profiles to reduce attrition rate and improve retention and reactivation - Preparing automated campaigns triggered through different events to improve conversion rate and increase orders - Designing personalized communication for different customer segments - Optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation - CRM Data and Analytics - Effectively manage the CRM campaigns by analyzing KPIs to improve results - Multivariate Testing - Perform data analyses and post activity evaluations to deliver customer insights and make recommendations - Perform timely & accurate KPI reporting on monthly basis - Assessment of CRM programs and promotional activities according to their efficiency. Skills: - Highly organized with strong multitasking skills - Good time management skills - Good problem solving skills - Good communication skills - High attention to detail - Knowledge of Braze Platform will be a plus

Gurgaon/Gurugram

MAFCarrefour -  CRM Analyst 

MAFCarrefour -  CRM Analyst  ,Job Description for MAFCarrefour -  CRM Analyst  in MAFCarrefour in  Gurgaon/Gurugram for (0-1) years of experience. Apply Now!

Job Description for MAFCarrefour -  CRM Analyst  in MAFCarrefour in  Gurgaon/Gurugram for (0-1) years of experience. Apply Now!