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04/07 Suresh Dutt
Talent Acquisition Specialist at MAFCarrefour

Views:163 Applications:42 Rec. Actions:Recruiter Actions:11

MAFCarrefour - CRM Analyst (0-1 yrs)

Gurgaon/Gurugram Job Code: 1120527

Campaign Deliverables:

- Execute CRM campaigns in close collaboration with CRM Manager and contacts from our local markets

- Launching CRM campaigns for e-mails, push notifications, in-app notifications and sms

- Monitor and maximize customer lifetime value strategies ensuring maximum profitability by optimizing KPIs based on daily reporting.

- Ensure best practices for delivery (copy, coding, frequency, segments).

- Liaise with Holding team to maintain consistency across OpCos

- Liaise closely with content and creative team for design and copy of email templates, push etc.

- Defining Customer Segments and Triggers

- Identify different customers' profiles to reduce attrition rate and improve retention and reactivation

- Preparing automated campaigns triggered through different events to improve conversion rate and increase orders

- Designing personalized communication for different customer segments

- Optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation

- CRM Data and Analytics

- Effectively manage the CRM campaigns by analyzing KPIs to improve results

- Multivariate Testing

- Perform data analyses and post activity evaluations to deliver customer insights and make recommendations

- Perform timely & accurate KPI reporting on monthly basis

- Assessment of CRM programs and promotional activities according to their efficiency.


- Highly organized with strong multitasking skills

- Good time management skills

- Good problem solving skills

- Good communication skills

- High attention to detail

- Knowledge of Braze Platform will be a plus

Women-friendly workplace:

Maternity and Paternity Benefits

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