Maersk - Regional Manager - Marketing Activation

Key responsibilities

- Responsible for marketing activation for specific customer segments.

- Define marketing strategy for those segments in line with business priorities.

- Responsible for optimizing customer journeys as part of vertical and product campaigns with the objective to increase - share of wallet- of existing customers and to reach out to new prospects

- Identify right activation channels based on customer buying journey, which is effective for the identified target audience.

- Collaborate with internal and external creative agencies from brief development through asset creation and execution.

- Measure selected marketing campaigns to provide clear ROMI by establishing objectives and targets, tracking and analyzing performance, report return-on-objectives.

- Collaborate with cross-functional stakeholders to activate campaigns, as well as support initiatives to ensure campaign readiness and alignment for local market implementation and execution

- Manage customer-facing events by providing a consistently high-quality experience for new and existing customers

We are looking for

- Experience building multi-channel campaigns, both organically and with paid media, including PPC, social media, event management and other digital channels.

- Experience in content strategy, including white paper development, thought leadership, intent data, social selling, and market articles.

- Ability to define what content works best along the customer journey and how to build efficient customer journey

- Experience in Revenue Marketing and Account-Based Marketing

- Ability to use metrics to gain internal buy-in and develop objectives.

- Project management skills managing different campaigns at one time

- Strong communication skills, enabling you to engage and influence stakeholders

- Self-starter who excels working independently and as part of a team.

- Create and identify new marketing strategies that drives customer interest and helps our sales teams in lead generation/capturing new customers

- Experience in B2B lead generation and lead nurturing

- Responsible for building traffic and driving quality leads

- Collaborate with business teams to understand their priorities and plan marketing activities to support the same

- Strong digital marketing expertise

- Strong experience in digital marketing and content creation required. Hands on experience on SEM, SEO, PPC, Google Ad words, Google Analytics, Affiliate marketing

- Assess the effectiveness of the marketing programs that support your campaigns on an ongoing basis, and report back to the business on required changes

- 5+ years- experience with background in Campaign Marketing / Digital Marketing preferably from a B2B business.

- Experience in logistics sector - preferred