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Vikas Yadav

Talent Acquisition Role at Lyxel and Flamingo

Last Login: 07 May 2024

Job Views:  
192
Applications:  58
Recruiter Actions:  0

Job Code

1376491

lyxel&flamingo - Media Planner & Auditor

3 - 6 Years.Gurgaon/Gurugram
Posted 3 months ago
Posted 3 months ago

Key Responsibilities:


Media Auditing:


- Conduct thorough audits of various media campaigns, including Google Ads, Meta/Social Ads, and other marketing initiatives.


- Analyze and evaluate media performance metrics to ensure adherence to industry standards and campaign objectives.


- Identify areas for optimization and efficiency improvement in media strategies.


Media Planning:


- Develop comprehensive media plans aligned with client objectives and marketing strategies.


- Collaborate with internal teams to integrate media plans into broader marketing campaigns.


- Stay updated on industry trends and emerging platforms to enhance media planning strategies.


Digital Marketing Expertise:


- Possess a strong understanding of digital marketing concepts and strategies.


- Familiarity with marketing funnels and their application in crafting effective media plans.


Collaboration and Communication:


- Work closely with cross-functional teams, including startegy, analytics, and account management, to ensure seamless execution of media audits & planning.


- Communicate effectively with clients to gather requirements and provide insights into media performance.


Reporting and Analysis:


- Generate regular audit reports on media performance, highlighting key metrics and insights.


- Utilize data analysis tools to derive actionable recommendations for campaign optimization.


Qualifications:


- Degree in Marketing, Advertising, or a related field.


- Minimum of 3 years of experience in a similar role, preferably in a digital marketing agency with an audit background.


- Proficient in Google Ads, Meta/Social Ads, and other digital marketing platforms.


- Strong analytical and problem-solving skills.


- Excellent communication and interpersonal skills.

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Posted By

user_img

Vikas Yadav

Talent Acquisition Role at Lyxel and Flamingo

Last Login: 07 May 2024

Job Views:  
192
Applications:  58
Recruiter Actions:  0

Job Code

1376491

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