lyxel&flamingo - Media Planner & Auditor

Key Responsibilities:

Media Auditing:

- Conduct thorough audits of various media campaigns, including Google Ads, Meta/Social Ads, and other marketing initiatives.

- Analyze and evaluate media performance metrics to ensure adherence to industry standards and campaign objectives.

- Identify areas for optimization and efficiency improvement in media strategies.

Media Planning:

- Develop comprehensive media plans aligned with client objectives and marketing strategies.

- Collaborate with internal teams to integrate media plans into broader marketing campaigns.

- Stay updated on industry trends and emerging platforms to enhance media planning strategies.

Digital Marketing Expertise:

- Possess a strong understanding of digital marketing concepts and strategies.

- Familiarity with marketing funnels and their application in crafting effective media plans.

Collaboration and Communication:

- Work closely with cross-functional teams, including startegy, analytics, and account management, to ensure seamless execution of media audits & planning.

- Communicate effectively with clients to gather requirements and provide insights into media performance.

Reporting and Analysis:

- Generate regular audit reports on media performance, highlighting key metrics and insights.

- Utilize data analysis tools to derive actionable recommendations for campaign optimization.

Qualifications:

- Degree in Marketing, Advertising, or a related field.

- Minimum of 3 years of experience in a similar role, preferably in a digital marketing agency with an audit background.

- Proficient in Google Ads, Meta/Social Ads, and other digital marketing platforms.

- Strong analytical and problem-solving skills.

- Excellent communication and interpersonal skills.