LycaDigital - SEO Specialist

About LycaDigital:

Lycadigital is the digital arm of Lyca Group. It was set up in 2015 to meet the burgeoning digital needs of brands under the Lyca Group. We deliver robust technology platforms and innovative digital marketing campaigns to spearhead the transformation of Lyca Group into a - Superbrand.- As we forge ahead, thriving on technological innovation, we have set our target on becoming a premier digital agency.

About LycaMobile

Lycamobile is the largest telecom operator in the world. It is a solution for those who want to connect back home. Providing low-cost high-quality international calls to over 15 million customers across 23 countries, Lycamobile's sheer span, focus on customer service and innovative business strategy has seen it outgrow its competitor set; achieving greater coverage of the European population than any other network operator. A Mobile Virtual Network Operator initially developed for the expatriate

About the Role:

SEO specialist to drive Organic Traffic to Lycagroup sites expecially LycaMobile

- Undertake keyword research, keyword mapping, keyword categorisation to suit webpages & Blogs

- Perform SEO Audits to uncover issues/Opportunities

- Devise SEO content strategies & link building campaigns to achieve higher rankings in Search Engines

- Ensure End to End Mapping of Customer Journey in Google Analytics

- Monitor and resolve customer tracking through various Interfaces - GA, GTM etc

- Use Google Tools such as webmaster & analytics to evaluate current progress/issues

- Guide various teams (Content & Social) for better SEO visibility

- Competition tracking to discover new keyword opportunities and SEO link building strategies

- Added Advantage - Experience in writing for the Web, content management and internet research according to SEO

- Communication to team and management on project development, timelines, and results

Certification:

Google Analytics Certified (Preferred)

Note - This is a pure SEO profile with focus on Onsite (Technical) SEO, Link Building & Google Analytics