LT Foods - Assistant Manager - Trade Marketing

LT Foods is the leading processor of rice and other specialty foods in India. Our brands are Daawat, Devaaya, Royal, Ecolife, Heritage. Currently, we have been ranked NO. 1 in market share in rice category by AC- Nielson survey. Our sustainable business model is driven by brands known and trusted in over 65 countries. Our website is (http://www.ltoverseas.com/india)

Job Description:

Manage trade marketing plans and campaigns

To conduct weekly review of competition products & pricing.

Identifying and developing new opportunities through market research and communication feedback

Brand Marketing Strategies & Plans-Creative,Media,Promotion

Developing and creating the Brand Plans, Launch Plans and communication plans.

Drive- brand- strategy and marketing initiatives to achieve targets of consumer awareness, trials & usership in order to build- brand- equity and- brand- health.

Develop & implement regionwise retailers & DB incentive programme

Claim settlement process & arranging provision & ensure the payouts

Ensuring sustained increase in Secondary Sales range & reach

Maximize participation of retailers under Retailer bonding programme

Impart training to SOs and DSMs

Partner the Regions in executing their Business Plans

Analyze- Market- Constructs and recommend Customer Acquisition and Retention Initiatives

Instore Promoter & Merchandiser plan

Take 4 cities / markets per month and ensure execution of POS material and visibility as per plan