LS Digital - Senior Manager - Programmatic Buying

Roles & Responsibilities:

1. Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.

2. Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360

3. Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions

4. Collaborating with other internal teams to get implementation of tracking mechanism completed

5. Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform

6. Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies

7. Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives

8. Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals

9. Generating relevant reports at three stages of the campaign Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting

10. Plan, execute and manage Programmatic Campaigns

11. Understand Performance across Digital

12. Preferably worked on Performance based campaigns

Sr. No Primary Skill (Mandatory Skill) Secondary Skill (Optional Skill)

1. Programmatic Buying (Intermediate) Google Campaign Manager (Intermediate)

2. Experience working on DV 360 Marketing

3. DV 360 Certified

Mandatory Skillsets : Dv360, TTD, verizon Media, Campaign Management & Programmatic

About Us:

Logicserve is a new-age digital marketing company that offers the most comprehensive suite of digital marketing services. Our decade plus experience of working on various platforms like search, social and mobile has enabled us to deliver high-quality brand and performance marketing campaigns. Our award-winning creative team proactively enables your brand to surpass its goals around brand equity, customer-centricity and topline revenue. We also work along with you as Digital Consultants to identify gaps, strategize & implement the right-fit technology stack for your organization just in time for maximum results.

Accreditations:

- Premier Google Partner : https://www.google.co.in/partners/?hl=en-US#a_profile;idtf=3663945641

- DoubleClick Certified Marketing Partner (DCMP) : https://www.doubleclickbygoogle.com/certified-marketing-partners/find-a-partner/?countries=india&services=technology-doubleclick-search

- Google Analytics Certified Implementation Partner: https://www.google.com/analytics/partners/company/5091718139478016/gacp/5629499534213120/service/5724160613416960

- Partners with Top Publishers & Networks

- Logicserve Digital is an Award-Winning Agency