LS Digital - Ad Operations Role

Job description :

Logicserve is looking for ambitious and multi-talented Ad Operations.

Key Skills:

- Strong ad-ops trafficking, campaign management and troubleshooting skills.

- Strong Analytical skills.

- Hands on experience on Google Campaign Manager. (Ad server)

- Ability to multi-task in a fast-paced, deadline-driven environment.

- Advanced knowledge of 3rd party Ad platforms (Ad server / DSP / SSP / DMP etc)

- Knowledge of the programmatic buying process.

- Knowledge of HTML5 and basic JavaScript is a plus.

- Exceptional presentation skills.

- Strong Communication Skills.

Profile Requirements: -

- Must have experience in ad trafficking / Client Coordination role.

- Experience in client interaction.

- Lead multiple clients through layered and structured digital strategy solutions.

- Experience working in an internal and external client facing setting.

- In depth knowledge of Ad Serving technology.

- In depth knowledge of third party ad-server platform.

- In depth knowledge of GCM ad server.

- Knowledge about Attribution Models and what is the function of each.

- Understanding of user journey from one channel to another channel.

- Understanding of Third Party Pixel.

Duties and Responsibilities: -

- Be the primary point of contact for your clients.

- Assist in creating digital strategies for your clients

- Strong understanding of the campaign measurement metrics associated with online advertising,

including conversion tracking metrics and discussing the same with clients.

- Upskill Ad Operations team for your accounts by identifying training needs

- Manage campaign SLAs and Quality metrics for your accounts.

- Complete GCM Trafficking.

- Floodlight Configuration and Floodlight Activities Setup in GCM.

- All report builder reporting types and custom reports.

- Technical troubleshooting regarding ad serving issue.

Education :

UG: Any Graduate in Any Specialization. Computer Graduate will be preferred.

PG: Any Postgraduate in Any Specialization, Specialization in Computer science will be preferred.