Loyalty Manager - Retail/FMCD

- Create, optimize, and evolve user experience lead retention strategies to keep clients and partners active

- Work closely with various business units to develop objectives.

- Create and execute strategies to improve activation and reactivation of clients using user experience lead marketing

- Evaluate and identify areas of customer journey improvement

- Develop cohort-led loyalty program in line with top Ecommerce/Beauty/Retailers program

- Work with cross functional business units such as Brand Marketing Managers, Buying & Merchandising, Revenue & Strategy, product & tech teams to build and evolve the loyalty program to be best in class.

- Program manage the entire loyalty program end to end from: conceptualizing, designing, pitching & onboarding, evaluating financial spends & outcomes, and analyzing data & success matrics etc.

- Create new or develop existing retention campaigns and programs

- Lead ad hoc projects and initiatives that bring about change or improve the business

- Prepare and present presentations to various audiences to influence the loyalty and retention program

- Identify sales opportunities in close collaboration with brands & partners to identify mutually beneficial opportunities

- Identify site merchandising opportunities and unique solutions for both online & offline

- Proactively monitor competition landscape to evolve the program constantly