Deputy Director - Recruitment at Lovely Professional University
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Lovely Professional University - Assistant Manager - Brand Management (8-12 yrs)
- Understanding the target audience for developing marketing campaigns for brand outreach.
- Conduct market research with regards to the target segmnents and brand positioning.
- Identify how our brand is currently positioned in the market
- Design a research-based brand strategy
- Develop and execute marketing campaigns aimed at communicating our brand message
- Communicate our brand personality internally and align company around foundational ideas
- Lead marketing team members through campaigns
- Measure and report on success of marketing campaigns
- Anticipate consumer trends and keep brand up to date
- Brand awareness - a clear understanding of brands and the marketing mix (ATL/BTL/Digital)
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