Lovely Professional University - Assistant Manager - Brand Management

- Understanding the target audience for developing marketing campaigns for brand outreach.

- Conduct market research with regards to the target segmnents and brand positioning.

- Identify how our brand is currently positioned in the market

- Design a research-based brand strategy

- Develop and execute marketing campaigns aimed at communicating our brand message

- Communicate our brand personality internally and align company around foundational ideas

- Lead marketing team members through campaigns

- Measure and report on success of marketing campaigns

- Anticipate consumer trends and keep brand up to date

- Brand awareness - a clear understanding of brands and the marketing mix (ATL/BTL/Digital)