Lotus Interworks - Lead Generation Specialist - Mortgage Vertical

Job Description:

We are seeking a dynamic and results-driven Lead Generation Specialist to join our team.

As a Lead Generation Specialist, you will be responsible for identifying and qualifying potential leads within the mortgage vertical.

You will play a critical role in driving business growth by generating high-quality leads and nurturing relationships with potential clients.

Responsibilities:

- Research and identify potential leads within the mortgage vertical across North America.

- Utilize various channels including online platforms, social media, industry events, and networking to generate leads.

- Develop and implement lead generation strategies to reach target audiences and achieve sales objectives.

- Qualify leads through effective communication and understanding of client needs and requirements.

- Collaborate with the sales team to ensure smooth handover of qualified leads for further engagement.

- Maintain accurate records of leads, interactions, and outcomes using CRM software.

- Monitor and analyze lead generation performance metrics to optimize strategies and maximize results.

- Stay updated on industry trends, market developments, and competitor activities to identify new opportunities.

- Continuously refine lead generation processes and techniques to enhance efficiency and effectiveness.

Requirements:

- Bachelor's / Masters degree in Marketing, Business Administration, or related field.

- Proven experience in lead generation, preferably within the mortgage or financial services industry.

- Strong understanding of lead generation strategies and techniques, including digital marketing, email campaigns, and cold calling.

- Excellent communication and interpersonal skills, with the ability to build rapport and establish relationships with clients.

- Results-oriented mindset with a track record of meeting or exceeding targets and objectives.

- Proficiency in CRM software and Microsoft Office Suite.

- Self-motivated and proactive with the ability to work independently and as part of a team.

- Adaptability to changing priorities and willingness to embrace new challenges.

- Knowledge of North American mortgage market trends and regulations is a plus.