Lotus Interworks - Head - Digital Marketing Strategist

Job Title: Head- Digital Marketing Strategist

7PM TO 4AM (IST)

USA SHIFT-NIGHT SHIFT

Remote

Position Overview:

We are seeking an innovative and dynamic Head of Digital Marketing to lead our efforts in crafting and executing comprehensive digital marketing strategies that drive client engagement from initial contact to sales closure. This pivotal role involves managing a diverse range of digital marketing tools, including SEO, paid advertising, cold calling, email, and SMS campaigns, to generate demand for our North American clients. Additionally, you will be responsible for overseeing product demos delivered by sales closers and ensuring alignment between planned strategies and actual results.

Key Responsibilities:

Strategic Leadership: Develop and implement cutting-edge digital marketing and sales strategies that effectively convert contacts into sales for our clients.

Team Management: Lead and motivate a team of digital marketing professionals, ensuring they deliver on strategic goals and client expectations.

Performance Analysis: Regularly review and analyze the effectiveness of marketing campaigns and strategies, adjusting tactics as necessary to achieve optimum results.

Client Relations: Engage with clients daily, providing updates on plan versus actual performance, and maintaining strong, productive relationships.

Demand Generation: Drive demand generation through innovative use of digital marketing tools, focusing on creating meaningful engagement with target audiences.

Sales Support: Coordinate with sales closers to facilitate impactful product demos that align with marketing strategies and client needs.

Market Research: Stay abreast of the latest trends in digital marketing and sales strategies, incorporating new ideas and technologies to maintain competitive advantage.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field. A Master's degree is preferred.

- Proven experience in a digital marketing leadership role, with a strong background in strategy development and execution.

- Expertise in SEO, PPC, email marketing, SMS marketing, and other digital marketing channels.

- Exceptional analytical skills to evaluate marketing campaigns' performance and adjust strategies accordingly.

- Excellent communication and interpersonal skills for effective client engagement and team management.

- Ability to work in a fast-paced environment, managing multiple projects and clients simultaneously.

Why Join Us?

- Be part of a forward-thinking company that values innovation and results.

- Lead a team of dedicated professionals passionate about digital marketing and sales success.

- Opportunity to work with a diverse range of clients across North America.

We value diversity and encourage candidates from all backgrounds to apply.