Lotus Interworks - Director - Google Ads

Responsibilities:

- Develop and implement comprehensive Google Ads strategies aligned with overall digital marketing goals and business objectives.

- Lead and manage a team of Google Ads specialists, providing guidance, mentorship, and coaching to ensure their success.

- Collaborate effectively with cross-functional teams (marketing, sales, analytics) to ensure seamless campaign execution and alignment with broader digital marketing efforts.

- Continuously monitor and analyze campaign performance, identify areas for optimization, and translate data insights into actionable strategies.

- Generate insightful reports and presentations that effectively communicate campaign performance, ROI, and strategic recommendations to stakeholders.

- Stay ahead of the curve on the latest Google Ads features, best practices, and industry trends to ensure our campaigns remain competitive and impactful.

- Identify and implement innovative Google Ads solutions and campaign structures to maximize reach, engagement, and conversions.

Qualifications:

- Minimum of 8-10 years of experience in digital marketing, with a proven track record of success in leading and managing Google Ads campaigns.

- Demonstrated experience in developing and executing data-driven Google Ads strategies across search, display, video, and other relevant campaign types.

- Strong leadership skills with the ability to inspire, motivate, and guide a team to achieve ambitious goals.

- In-depth knowledge of Google Ads functionalities, targeting options, bidding strategies, and campaign optimization techniques.

- Excellent analytical skills with the ability to interpret complex data sets, identify trends, and translate insights into actionable strategies.

- Superior communication and presentation skills, with the ability to effectively communicate strategies and campaign performance to both technical and non-technical audiences.

- Proven collaboration skills with the ability to build strong relationships and foster a collaborative environment across teams.

- A passion for digital marketing and a genuine enthusiasm for staying ahead of the curve on emerging trends in the Google Ads landscape.