Lotus Interworks - Content Writer

Responsibilities:

Content Creation:

- Research, write, edit, and proofread high-quality content for various channels including but not limited to websites, blogs, social media, email campaigns, and marketing collateral.

Content Strategy:

- Collaborate with the marketing team to develop content strategies that align with our brand voice, target audience, and marketing objectives.

SEO Optimization:

- Optimize content for search engines (SEO) to improve visibility and drive organic traffic to our digital properties.

Content Calendar Management:

- Develop and maintain an editorial calendar to ensure consistent and timely delivery of content across all channels.

Content Promotion:

- Assist in promoting content through social media, email newsletters, and other distribution channels to maximize reach and engagement.

Research:

- Conduct thorough research on industry trends, market insights, and relevant topics to generate fresh ideas for content creation.

Collaboration:

- Work closely with cross-functional teams including marketing, design, and product to ensure content is aligned with overall brand messaging and objectives.

Content Performance Analysis:

- Monitor and analyze the performance of content using analytics tools to measure effectiveness and identify areas for improvement.

Requirements:

Proven Experience:

- Minimum 2 years of experience in content writing, copywriting, or a related field.

- Portfolio of published writing samples required.

Exceptional Writing Skills

- Strong command of the English language with excellent writing, editing, and proofreading abilities.

- Ability to adapt writing style to different audiences and platforms.

SEO Knowledge:

- Familiarity with SEO best practices and the ability to optimize content for search engines while maintaining readability and relevance.

Creativity:

- Ability to generate original, creative ideas and translate them into compelling written content.

Attention to Detail:

- Meticulous attention to detail with a focus on grammar, punctuation, and accuracy.

Time Management: Excellent organizational and time management skills with the ability to manage multiple projects and deadlines simultaneously.

Team Player:

- Strong interpersonal skills with the ability to collaborate effectively with team members and stakeholders.

Adaptability:

- Willingness to adapt to changing priorities and embrace new challenges in a fast-paced environment.

Education:

- Bachelor/Masters degree in English, Journalism, Communications, Marketing, or a related field preferred.