Lotus Interworks - Content Specialist

Responsibilities:

- Develop high-quality content including articles, blog posts, whitepapers, case studies, and social media posts that align with Simplia's brand voice and messaging.

- Conduct thorough research on industry trends, market insights, and competitor analysis to inform content creation.

- Collaborate with cross-functional teams to gather input and ensure content accuracy and relevance.

- Optimize content for SEO to increase organic visibility and drive website traffic.

- Manage content calendar and ensure timely delivery of content across various channels.

- Monitor content performance metrics and provide insights for continuous improvement.

- Stay updated on content marketing best practices and industry trends to drive innovation and creativity.

Qualifications:

- Bachelor/Masters degree in Marketing, Communications, Journalism, or related field.

- Proven experience in content creation and management.

- Exceptional writing and editing skills with a keen eye for detail.

- Strong research and analytical skills to gather and interpret data effectively.

- Proficiency in SEO best practices and content optimization techniques.

- Ability to multitask and manage multiple projects in a fast-paced environment.

- Excellent communication and collaboration skills with a proactive attitude.

- Familiarity with content management systems (CMS) and marketing automation tools is a plus.