Lotus Interworks - Content Specialist

Job Title : Content Specialist

Remote position - US Timing

Job Description:

As a Content Specialist at Simplia, you will play a pivotal role in crafting compelling and engaging content that resonates with our target audience. You will collaborate closely with the marketing team to develop and execute content strategies that drive brand awareness, engagement, and lead generation.

Responsibilities:

- Develop high-quality content including articles, blog posts, whitepapers, case studies, and social media posts that align with Simplia's brand voice and messaging.

- Conduct thorough research on industry trends, market insights, and competitor analysis to inform content creation.

- Collaborate with cross-functional teams to gather input and ensure content accuracy and relevance.

- Optimize content for SEO to increase organic visibility and drive website traffic.

- Manage content calendar and ensure timely delivery of content across various channels.

- Monitor content performance metrics and provide insights for continuous improvement.

- Stay updated on content marketing best practices and industry trends to drive innovation and creativity.

Qualifications:

- Bachelor's/Master's degree in Marketing, Communications, Journalism, or related field.

- Proven experience in content creation and management.

- Exceptional writing and editing skills with a keen eye for detail.

- Strong research and analytical skills to gather and interpret data effectively.

- Proficiency in SEO best practices and content optimization techniques.

- Ability to multitask and manage multiple projects in a fast-paced environment.

- Excellent communication and collaboration skills with a proactive attitude.

- Familiarity with content management systems (CMS) and marketing automation tools is a plus.

Join us at Simplia and be part of a forward-thinking team revolutionizing the digital marketing landscape for small and medium-sized businesses across North America!