L'Oreal - Senior Manager - Digital Marketing

Senior Manager - Digital Marketing, LP

The world leader in cosmetics, L'Oreal - is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L'Oreal - supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The DNA of L'Oreal - is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L'Oreal - worldwide to fuel local market innovations.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

We have a suitable opportunity in the Professional Products Division for the position of Senior Manager - Digital Marketing for the brand L'Oreal - Professionnel. In this people managerial role, you will be responsible for the brand's digital strategy and execution end to end.

You should have ~10 years of relevant work experience in digital marketing. The location of the job will be in Mumbai and prior experience in beauty or FMCG at the client side will be advantageous.

Key Responsibilities:

Paid Media Marketing:

- Plan and execute the paid media strategy for the brand across all touchpoints - digital, offline, search, outdoor and content partnerships.

- Translate brand briefs into media deliverables and work closely with the media agencies to deliver on those.

- End to end management of all media campaigns from brief initiation to plan optimization to sharing of learnings with the category teams.

- o Be the budget custodian for consumer facing marketing spend. Plan, deploy and monitor spends closely as per agreed framework and timelines.

Digital Touchpoints ownership:

- Create world-class consumer experience for the brand across all digital touchpoints - website, chatbot, apps, social media etc.

- Actively manage SEO scores and make interventions where required.

- Conceptualize and own any new digital touchpoints that fit into brand plans.

Digital transformation:

- Work closely with field teams and channel partners to drive brand digitalization at scale.

- Be the voice of change - educate, coach and mentor field teams and sales partners to embrace digital marketing

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Advocacy & Influencers:

- Develop and execute an annual influencer strategy for the brand in line with marketing priorities.

- Closely monitor all advocacy plans including choice of content creators, formats, performance, intensity etc.

- Community building and management - Create, nurture and grow the community of brand advocates on social media.

Media Partnerships:

- Collaborate with the big media houses (Google/ Meta etc) to drive scale innovations for the brand.

- Gather and cascade insights & learnings via social media listening, search trend analysis etc

Stakeholder management:

- Represent the brand in key internal and external forums (global, zone, CDMO etc).

- Manage all marketing agencies across paid media, performance marketing, social media, influencers etc

Key Competencies:

Needs a balanced profile of digital expertise + marketing / brand understanding. Incumbent needs to be very strong in one of these and have great desire & intent to upskill in the other if not already a skill. Rigor in execution is expected.

- ~10 years of relevant experience

- Specialization in Digital Media with a working knowledge of overall marketing and media.

- Beauty and Personal Care experience is preferred

- In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)

- Digital Expertise: conversant with all forms of digital formats and measurement

- Comfortable to work in highly complex matrixed organizations.

Key Relationships:

- Internal Interactions: Marketing, E-commerce, Controlling etc.

- External interaction with media, digital and influencer agencies and other technology partners & vendors.

- Direct reporting into the General Manager, Marketing L'Oreal - Professionnel. Matrix reporting to Head Digital, Professional Products Division

Physical Demands (e.g. % travel) - Travel will be need based

Education - MBA from Tier 1B-School

L'Oreal - is committed to building a diverse environment and is proud to be an equal opportunity employer. L'Oreal - closely prohibits discrimination against any employee or applicant for employment because of the individual's race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.