Lokmat - Manager - Social Media

Lokmat Media Pvt. Ltd. is a leading multi platform media company with interests in a diversified portfolio of publishing, broadcast, digital, entertainment, community and sports verticals. It has an employee strength of more than 3,000 and has a pan-India network of offices.

Lokmat- is the largest read newspaper in Maharashtra with 2.18 cr readers (source: Total readership, IRS 2019,Q3) along with - Lokmat Samachar- and - Lokmat Times-, the group has readership of 2.50 cr (source: Total readership, IRS 2019,Q3). Amongst the company's divisions, News18 Lokmat the most popular news channel with over 30 million average monthly viewers is known for its credible and premium news content.

Keeping abreast with the changing digital landscape, Lokmat Group makes its content available for its readers through its multi-lingual news portals and mobile news app.

Key Responsibilities:

1. Responsible for the growth of social media channels by producing impactful content.

2. Work with the team to develop social media calendar and campaigns including content strategies.

3. Study competition closely and make relevant changes in the strategy to stand as a lead in news space.

4. Manage and oversee social media content and maintain the reputation of the brand online.

5. Measure the success of every social media effort by carrying out weekly and month performance analysis.

6. Stay up to date with the latest social media best practices and technologies and apply the relevant ones to the brand execution.

7. Create an engaging copy in Marathi language for brand communication for different mediums like social media, Social Ads, Google Ads, etc.

8. Visualize and coordinate with designers to ensure content is informative and appealing.

9. Keen watch on the breaking and vital news and recognize them to present in a specific form of content.

10. Strong awareness of emerging trends and behaviors in news media.

Please note: Candidate should be strong in writing Marathi copy for social media platforms.