Lokal - Lead - Marketing Team

Job Title: Marketing Team Lead

Location: Bangalore

Company Overview:

Lokal -

India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with 10M+ downloads as on today.

Our Vision One

Platform for all of regional India's needs.

Our story:

Lokal(Behtar Technology Private Limited), headquartered in Bengaluru was founded by IIT Alumni, Jani Pasha and Vipul Chaudhary in the year 2018 to build Web 2.0 for tier 2 & tier 3 cities in India. We recently raised our Series A from a global Marquee VC. Lokal also has YCombinator, 3one4 capital, India Quotient, RB Investment as investors.

We are being heard: Tech Crunch, Forbes, Economic Times

Job Summary:

- As a Digital Marketing Team Lead, you will be responsible for overseeing and guiding the digital marketing efforts of our organization. You will lead a team of digital marketing specialists, strategists, and analysts to develop and execute comprehensive digital marketing campaigns that drive brand awareness, engagement, and conversions.

- The role requires a deep understanding of digital marketing channels, strong leadership skills, and the ability to collaborate effectively with cross-functional teams. The ideal candidate will be analytical, innovative, and passionate about staying abreast of the latest trends and technologies in digital marketing.

Key Responsibilities:

- Lead and mentor a team of digital marketing specialists, providing guidance, support, and performance feedback.

- Develop and execute digital marketing strategies to achieve company objectives, including lead generation, customer acquisition, and revenue growth.

- Oversee the planning, implementation, and optimization of digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email marketing, and content marketing.

- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and initiatives.

- Utilize data-driven insights to identify opportunities for optimization and improvement, and make data-driven decisions to drive results.

- Collaborate with cross-functional teams, including product marketing, sales, and creative teams, to align digital marketing efforts with overall business goals and objectives.

- Stay informed about industry trends, best practices, and emerging technologies in digital marketing, and make recommendations for innovation and experimentation.

- Manage digital marketing budgets effectively, ensuring maximum return on investment (ROI) and adherence to financial targets.

- Stay up-to-date on changes to digital marketing platforms and algorithms, and adjust strategies accordingly to maintain optimal performance.

- Cultivate a culture of creativity, collaboration, and continuous learning within the digital marketing team.

Qualifications and Skills:

- Degree in Marketing, Business Administration, or related field required; advanced degree or certifications in digital marketing preferred.

- Proven experience in digital marketing, with a minimum of [insert number] years in a leadership or managerial role.

- Deep understanding of digital marketing channels, strategies, and tactics, including SEO, SEM, social media, email marketing, and content marketing.

- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics) and digital marketing platforms (e.g., Google Ads, Facebook Ads Manager).

- Excellent leadership and communication skills, with the ability to inspire and motivate team members to achieve goals and objectives.

- Strategic mindset and the ability to think critically and creatively to solve problems and drive innovation.

- Results-oriented approach with a track record of driving measurable results and achieving KPIs.

- Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

- Strong attention to detail and commitment to quality and accuracy.

- Proficiency in Microsoft Office Suite and other relevant software applications.