Lodha Group - Manager - Loyalty Marketing

Key Responsibilities:

Brand Management -

- Provide necessary support to the BM to manage the brand and facilitate achievement of short term and long term business objectives.

Brand Goals:

- Assist the BM in the ideation of brand goals based on aligned strategic imperatives for the brand.

- Understand & adapt brand messaging consistent with the brands lifecycle/maturity.

Activations:

- Provide relevant customer & market insights/inputs during the GTM process.

- Be the cross-functional point of contact during the GTM and activation window to ensure successful achievement of activation objectives.

- Managing budget and timelines throughout the activation in coordination with the BM.

 - Ensure timely availability of all relevant promotion material at points of sale across sites.

 - Facilitating information flow between relevant stakeholders in a timely manner.

Loyalty Program Management - 

- Planning to execution, Manage Loyalty Program and sustain and grow the program by advising on various customer loyalty and retention programs

- Campaign Management: Visualizing the campaign to implementing campaign to attain desired set result.

- To frame and implement various promotional campaigns and schemes boosting client sales and channel partner performance

- To analyse, measure, track Customer Metrics in the Loyalty Platform

- Enhancing customer journey in Loyalty program through brand partnership and experience management

- Agency Liaison for BTL execution