Lodha Group - Digital Marketing Role

About Lodha Group :

Lodha Group is Mumbai's premier real estate developer providing comprehensive residential and office space solutions across real estate categories and diverse consumer segments - from luxury garden residences in South Mumbai to large integrated townships in the suburbs, from thoughtfully designed office environments to private villa retreats. According to leading publication Lodha Group have been termed as No. 1 desired brand in Mumbai and No. 3 developer in the country

The group strongly believes in using - brand- as a differentiate and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touch-points. This has enabled to created strong consumer affinity for the brand/s making the group no. 1 in real estate sales nationally^. Also, as per syndicated research conducted by a research firm of international repute, Lodha today is the most desired real estate brand in Mumbai.

Based on Gross sales value as disclosed in quarterly presentation of various RE companies

Digital at Lodha Group :

At Lodha, we constantly look for ways to exceed expectations and drive innovative ways to reach out and engage customers. Digital marketing is one of the core communication strategies which drive more than 25 projects extending across various digital platforms such as;

- Website

- Web-media

- Google

- Social media

- ORM

Credits :

The vertical contributes to a turnover of over 1.2 billion. Lodha Group Digital is among the Top 3 spenders in the category.

Key account for timesofindia.com, economictimes.com, 99acres, makaan.com

Extremely active on digital platform during new launch, promotion specialized NRI initiatives, SEM, SEO, social networks, website experience management, analytics and more.

Awards :

Lodha Group have been awarded with IDMA in 2013 for New Cuffe Parade - Daddy Diaries for integrated social marketing (https://www.facebook.com/DaddyDiaries) and Lodha Belmondo (www.lodhagroup.com/belmondo) for the website.

For reference:

www.lodhagroup.com

www.palava.in

www.theparkmumbai.com

www.worldtowers.com

Level : 3

Based at : Corporate office, Mumbai

Reports to : Digital Category Lead

Role :

- The incumbent will be responsible for strategising, planning, buying and managing digital media in-terms of SEM, display, affiliate, ad networks and social for multiple for Lodha Project for RI and NRI markets.

- The candidate will be responsible driving innovations across platforms including smart hand held devices and other new platforms.

- Building and maintaining MIS, campaign analytics to build media efficiencies and strengthen campaign ROIs.

The Person :

- She / He would be an MBA from a reputed business school with 3-4 years of extensive track record and achievement with an exceptional level of understanding in digital media.

- Experience of handling various digital platforms and ability to handle integrated marketing arena for domestic and international market/client would be important.

- Exposure to Brand, Product management, eCommerce, Google analytics, digital technologies would be important.

- Ability to understand, analyse and interpret number/report is a must.

- Project management skills, must be able to manage multiple tasks at one time.

- Outstanding media relationship, handing multiple digital publishers and ability to liaise with different department such as brand, sales, technology is important.

- Excellent oral and written communication skills

- Recommended target industries

- Digital media agency

Qualification and Skill :

- 2 + years of core experience in digital field. Experience in the Integrated Marketing arena preferred.

- Master's degree in Marketing from reputed institute.