Lodha Group - DGM - Marketing - Media Management

GM Media Management

Responsibilities:

Agency management:

- Managing agency relationships to ensure deliverables are met in terms of campaign planning and implementation

- Briefing, setting campaign objectives, media planning / buying, post campaign evaluation and analysis

- Benchmarking and negotiation

- Competitive scanning and reporting

Media Buying:

- Benchmarking and negotiating with agency / Publications/ Channels / Digital

- Building in group level value addition

- Innovative ways to reduce cost and get group level benefits

Internal stakeholder management:

- Work closely with various divisions of the Marketing team to deliver on brand and marketing objectives in a holistic way

- Bringing to the table opportunities in line with brand objectives

Drive strategic direction:

- Use of consumer insights to deliver marketing value in communication planning

- A data-based and analytical approach to defining key market communication strategies

Drive innovation:

- Should have worked on innovative media campaigns including on-ground activation, content integration, print innovations, co-branded movie promotions, mobile marketing, etc. resulting in disproportional brand impact

Professional and technical qualifications:

- Post graduation from reputed media/communication management institutes

- Has worked with large reputed media agencies (GroupM, Madison, Starcom, Carat, Lodestar) and / or in a similar capacity with other reputed organizations in the FMCG / consumer durables space

Profile requirements:

Should have prior and sound experience in:

- Media management, including out-of-home and digital media, in domestic and international markets

- Working across traditional media and emerging platforms (digital, mobile, etc.)

- Managing a media budget of Rs. 80 – 100 cr.

Experience : 8 – 10 years