- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies &amp; categories. - Lead the innovation &amp; launch agenda across brands and segments as well as future hunting grounds. - Lead the concept development process for each of the segments. - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals. - Lead commercialization and revenue generation of new and ongoing brands. - Focus on multiple channels for marketing including new media/ social media etc. - Organize promotional events within budgetary allocations. - Handle appropriate media selection for advertising new product launch campaigns. - Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment. - Develop annual and project specific brand promotion plans and handle participation at various events. PROFESSIONAL EXPERIENCE/QUALIFICATIONS The ideal candidate should possess the following key requirements: - She / He would be an MBA from a top notch business school with 7-10 years of extensive track record and achievement with an exceptional level of understanding in marketing. - The incumbent should have proven track record of working on luxury brands/categories which are super-premium &amp; price agnostic and have found preference with consumer- s basis its ability to create desirability and affinity. - The right candidate will be flexible, and an action &amp; result oriented self-starter. - An independent thinker with the conviction and entrepreneurial spirit to manage the function and business in a hands-on manner and the ability to work in a fluid and rapidly changing environment would be an asset. - Should have a strategic approach with the ability to see the - big picture- and interpret environmental and organizational changes and their impact on the organization. - Exposure to managing &amp; maintaining relationship with top - management in current role should be there. - The ability to navigate through key stakeholders within the organization will be necessary for success and traction.

Mumbai

Lodha Group - Deputy Vice President - Marketing - IIM/MDI/ISB 

Lodha Group - Deputy Vice President - Marketing - IIM/MDI/ISB  ,Job Description for Lodha Group - Deputy Vice President - Marketing - IIM/MDI/ISB  in Lodha Group in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for Lodha Group - Deputy Vice President - Marketing - IIM/MDI/ISB  in Lodha Group in  Mumbai for (8-12) years of experience. Apply Now!