Deputy General Manager - Talent Acquisition at Lodha Group
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Lodha Group - Category Head - Marketing (12-15 yrs)
- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories.
- Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.
- Lead the concept development process for each of the segments.
- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.
- Lead commercialization and revenue generation of new and ongoing brands.
- Focus on multiple channels for marketing including new media/ social media etc.
- Organize promotional events within budgetary allocations.
- Handle appropriate media selection for advertising new product launch campaigns.
- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.
- Develop annual and project specific brand promotion plans and handle participation at various events.