Lodha Group - Assistant Brand Manager

Role Content:

The incumbent shall be responsible for supporting the Brand Manager in ensuring successful long-term strategic development of the Lodha Industrial and Logistics Park (LILP) brand, in line with the needs of the customer and the objectives of the business. She/He will be accountable for executing campaigns for the brand in partnership with other teams as well as external agencies. The main goal of this role would be developing the Brand, increase its visibility and bringing it top of mind in the B2B space. This role will be spread across ATL, BTL & Digital.

Lodha Industrial and Logistics Park is the premium industrial & warehousing solutions platform in India with world class, fully compliant, and well-connected space solutions. We are in the business of selling Industrial land and leasing warehouses for brands for their end use. We currently operate the Parks in Palava in the MMR region, and Kurla in Mumbai, with future growth expected in other parts of the country over the next one year.

Business Objective:

- Be the custodian of the Brand along with the Brand manager to deliver on short-term and long term business objectives.

Key Responsibilities:

1. Brand Goals:

- Work alongside the Brand Manager in the ideation of brand goals based on aligned strategic imperatives for the brand.

- Align the brand goals with the overall Lodha brand and values to ensure consistent messaging.

- Understand & adapt brand messaging consistent with the brands lifecycle/ maturity.

2. Activations:

- Provide relevant customer & market insights/inputs during the GTM process.

- Be the cross-functional point of contact during the GTM and activation window to ensure successful achievement of activation objectives.

- Managing budget and timelines throughout the activation in coordination with the BM.

- Ensure timely availability of all relevant promotion material at points of sale across sites.

- Facilitating information flow between relevant stakeholders in a timely manner.

3. BTL Activities:

- Plan and monitor execution of BTL campaigns to drive activation or sustenance business objectives.

- Ideate and implement relevant innovation at points of contact with prospective customers

4. Digital:

- This role will also involve hands on working on LinkedIn & Website optimization - SEO & SEM along with the Digital Agency & Digital team.

5. Communication - Internal:

- Drive consistency of brand messaging & guidelines across teams (Sales, Hospitality, HFM, etc.)

- Conduct necessary trainings for various functions on the activation proposition and brand messaging.

6. Communication - External:

- Assist with crafting & deploying the right communication strategy for the brand - ATL, BTL & digital.

- Ensure quality of execution and attention to detail in the communication.

Additional pointers:

- Minimum 3-5 years in a similar role in the B2B space.

- Candidates from the Logistics, Warehousing, B2B Marketing background would be preferred.