Locofast - Assistant Manager - Digital Marketing

Expectation from the Candidates: We are seeking a highly skilled and experienced online marketing expert with expertise in Google Ads/LinkedIn/Facebook/Instagram to join our team. As an online Marketing expert, you will be responsible for developing and executing effective inbound marketing strategies, with a specific focus on media acquisition for demand generation. You will also play a crucial role in driving organic traffic, improving search engine rankings, and increasing online visibility. If you have a deep understanding of inbound marketing channels, particularly SEM and SEO, and are passionate about driving measurable results, we would love to hear from you.

Roles & Responsibilities:

- Manage multiple projects related to SEO, SEM, Lead generation and Social Media Management.

- Work closely with co-founders on the GTM strategy and build the brand's marketing strategy.

- Maintain the online presence and reputation of the company.

- Develop end - to - end product strategy and marketing automation plans for product sales.

- Execute growth campaign for our b2b app users' Acquisition, Engagement, Retention and Transaction

- Perform on-page and off-page optimization techniques to enhance website visibility and organic traffic. Provide recommendations and insights for website structure, user experience, and conversion rate optimization.

- Develop long-term and short-term strategies for addressing product gaps, new market penetration, distribution and sales via app

- Work with the Growth, Design, Tech, Product, and sales functions to advance cross-function revenue and profitability goals.

Must-Haves:

- Experience in creating content for B2B brand on social media channels like LinkedIn, Facebook, & Twitter with Medium, Google analytics, SEO, Google Ads, Clevertap, Mixpanel, Similarweb.

- Familiarity with content management systems (CMS) and website optimization techniques.

- Analytical mindset with the ability to interpret data and generate actionable insights.

- A constant learner with a proactive attitude towards staying updated with industry trends.

- Excellent written and verbal communication skills.

- Should be able to work in an unstructured environment.

We offer:

- Competitive salary.

- Great working environment, opportunity to work directly with the founders on very exciting real-life problems.

- Opportunity to grow really fast.

About the company:

Locofast Online Services Private Limited operates under the brand name - Locofast- & today is one of the fastest growing B2B companies in the textiles B2B space. The company connects textile manufacturers (mills, manufacturers) to customers (brands, buying houses) both in India & internationally. It integrates technology to the core transaction flow & delivers industry best pricing & turnaround time for textile products. The century old textile industry has been untouched by any disruption leave alone technological disruption. At Locofast, we are driven to do exactly that & today have an opportunity to create a very large impact in an extremely large industry.

Founders & Investors:

The company in a short span of time (little over two years) has raised two rounds of funding, most recently one large round of Series B financing (to be announced soon). The company is backed by some of the most marquee investors that have backed landmark companies such as Myntra.com, Firstcry.com, Lenskart.com, Cult.fit, Bounce, Gomechanic & others.

The company is founded by second time entrepreneurs who have demonstrated the ability to build and scale businesses in the past. The profile of the founder can be seen here - www.linkedin.com/in/wadhwadeepak. Deepak was previously the founder of WeAreHolidays, a B2C platform for travelers. The founders come with deep expertise in building & scaling marketplaces.