Livspace - Senior Brand Manager

ABOUT US :

Livspace is Asias largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners from design to managed last mile fulfillment for all rooms in a home.

The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience. The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors.

This has resulted in an e-commercelike trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers. The company is already the largest employer of interior designers in the country.

Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.

Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations.

The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspaces leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.

Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Groups Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: https://www.livspace.com/

Key Responsibilities:

Brand Strategy: Develop and execute comprehensive brand strategies that align with overall brand values

Brand Positioning: Ensure that the positioning is well established and communicated effectively to the target audience

Market Analysis: Conduct in-depth market research to identify trends, competitors and opportunities providing insights to refine brand strategy

Marketing & Promotion: Collaborate with the marketing team to create and implement marketing campaigns that drive brand visibility

Customer Experience: Define, maintain and elevate the customer experience both online and offline, ensuring consistency with the brand image. This includes collaborating on development of the right experience center for offline interactions

Collaborations and Partnerships: Identify and cultivate partnerships with other luxury brands, influencers, to enhance brand reputation

Skills Required:

- MBA from Premier Institute with minimum 6 -8 years of experience

- A minimum of 3 years of experience in luxury brand management

- Proven track record of successfully managing and scaling luxury brands

- Strong understanding of consumer behaviour or and luxury market trends

- Excellent communication skills

- Creative thinking and a passion for luxury products and experiences

- The role will be based out of our Headquarters in Bangalore.