ABOUT THE ROLE The Consumer Insights Manager will lead the Insights function for Foresight and Hindsight, so as to be on top of today's and tomorrow's consumer behaviour, motivations, needs, barriers, and challenges. KEY RESPONSIBILITIES - Anticipate market changes and trends, envision how these advances will bring about new opportunities and/or challenges and translate these insights into initiatives to advance the business and consumer goals, marketing strategy, and execution plans. - Serve as the voice of the customer - across all functions including marketing,product, category, customer experience, design, etc. - Identify various customer segments, develop insights and help the organisation plan various marketing efforts across each of these segments. - Analyse market share challenges and competitive threats; evaluate tactical plans to counter the competitive threat. - Translate consumer insights into value propositions for communication and test the ad's effectiveness based on consumer responses, feedback, and behaviour. - Conduct periodic brand track studies to ascertain the awareness, perception, and health of the brand vis-a-vis competition. DESIRED CANDIDATE - 5+ years of experience in consumer research and planning - Experience in handling qualitative and quantitative data and analysis, understanding business strategy and delivering insights. - Proven track record in understanding consumer insights and developing business strategy. - Ability to drive change and challenge the status quo. - Experience in leading and driving multiple complex projects spanning different businesses and disciplines with a sharp customer focus. Who we are :&nbsp; - Livspace is India's leading interior design and renovation platform that connects interior designers, vendors, and homeowners. For homeowners, Livspace is their one-stop destination for end-to-end home interiors. Through cutting edge technology, Livspace bridges the gap between designers and vendors for efficient collaboration. Over 1 lac homeowners have consulted Livspace for their home interiors. Currently, Livspace serves nine metro areas in India and boasts of over 20,000+ happy customers and 2500+ interior designers. - The interior design space is a multi-billion dollar industry in India and is expected to exceed $23BN by 2022. Showcasing unprecedented growth, Livspace has emerged as a market leader in this industry in just 5 years since its launch. - To bridge the fragmented interior design market across all knowledge cities, Livspace launched Canvas- a cloud-based home automation platform. From design, to catalog, to 3D visualization, creating quotes to order management and manufacturing, homeowners, designers and vendors can collaborate across projects to make beautiful homes. - The founders- Anuj Srivastava and Ramakant Sharma- are former Google and Myntra executives respectively. They are seasoned entrepreneurs and successful angel investors. - Livspace's leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world. As of 2019, Livspace has raised $100mn in funding from marquee investors like TPG Growth, Goldman Sachs, Jungle, Bessemer, Helion Jungle, Ingka Group, and UC-RNT. Why Livspace :&nbsp; - Livspace believes in an open and honest work culture where everyone is given the autonomy to contribute and do their life's best work. - Livspace currently employs over 3000+ talented and passionate individuals, who all espouse the brand's philosophy of delivering - good design for all. As a part of this dynamic team, you will have a chance to learn new things, build your managerial competence, be at the helm of an innovative tech startup, and enable peers, reportees, partners and other stakeholders to deliver unique experiences. If you would enjoy a good challenge and believe in getting things done, this is the right place for you.

Bangalore

 Livspace - Manager - Consumer Insights 

 Livspace - Manager - Consumer Insights  ,Job Description for  Livspace - Manager - Consumer Insights  in Livspace.com in  Bangalore for (5-8) years of experience. Apply Now!

Job Description for  Livspace - Manager - Consumer Insights  in Livspace.com in  Bangalore for (5-8) years of experience. Apply Now!