Little Millennium - Manager - Digital Marketing

Greetings!

We would like to discuss about an opportunity in case you are contemplating a change.

Please find below the details :

About the Company :

Millennium Group is a leading player in the field of K-12 education in India. The group operates K-12 schools and pre-schools primarily in Franchising model. Millennium group of schools was ranked India's most respected Education Brand in the Education World grand Jury Awards 2020-21. The pre-school arm Little Millennium was among the top 25 best places to work in the GPTW 2020 rankings.

The group currently operates 40+ schools and 750+ preschools operational across 150+ cities in India. The company works primarily on a franchise model and provides high quality support and services to its franchisees. The company has won several awards over the last several years and is on a rapid growth path to reach 50+ schools and 1500+ preschools. For more details, please go through the company website www.littlemillennium.com and https://www.millenniumschools.co.in/

Position - Manager - Digital Marketing

Based at - Gurgaon

Key Responsibilities :

- Plan and execute B2B and B2C Lead Generation digital campaigns for Little Millennium on different media platforms

- Measure the campaign performance and target achievements.

- Identify new digital marketing trends and can come up with digital marketing strategy for the brand

- Manage the day-to-day ingestion and distribution of assigned content across authenticated social media platforms like Facebook, Instagram Linkedin and Google

- Ensure quality brand presentation across all supported platforms

- Optimize content for the website and social networking channels

- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

- Creating and executing SMS, and email-based marketing campaigns

- Be actively involved in SEO efforts (keyword, image optimization etc.)

- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Knowledge and Skills :

- Bachelor's/Master's degree and 2+ years of related work experience required.

- Must have excellent understanding of digital marketing concepts and best practices

- Must have experience with B2C and B2B social media, Google Adwords and email campaigns and SEO/SEM

- Must have digital product management experience

- Must be familiar with consumer facing digital products

- Understanding of technologies underlying web, mobile and connected devices and thorough knowledge of prevailing and emerging consumer internet-related technologies.

Personal Attributes Required:

- Must have well-rounded interpersonal skills and experience interacting with diverse personalities in fast paced collaborative working environment.

- Must be solution-oriented, highly motivated and a proactive self-starter.

- Must have exceptional communication, presentation and negotiation skills.

- Hands on experience with CRM software and MS Excel

- Strong analytical and organizational skills, problem-solving attitude

- Understanding of Media Agency's way of working and principles will be an added advantage